Research & AnalyticsFor us, history, patterns, and data are critical – they tell a story that gets us to the right answer and reveals the map that leads us through the next challenge.
Digital Strategy & PlanningInsight is the engine that drives what we do. Our digital strategists dig relentlessly to find that one true insight that others overlooked.
Integrated MarketingCommunication is impossibly fragmented, so we’re dedicated to developing unified messages that speak with a single voice always and everywhere.
Brand & User ExperienceThere is absolutely no consumer contact point that we ever take for granted. Whether online,
Content Strategy & DevelopmentWe enthusiastically embrace all channels to fill the consumer’s need for timely and relevant content that informs and builds fandom.
Creative & DesignCreative is all that a consumer sees. So to us, the creative product we put out had better be memorable and motivating, or we’ve wasted a lot of time.
Data & Information VisualizationWe learned long ago that pictures communicate best, and delivering information this way makes people want to learn. You have to get someone’s attention before they become a customer.
Mobile & e-TransactionConsumers are spending more time on their smart phones performing a wide array of activities. We invent exciting new brand experiences to engage consumers in a way that is relevant to them, wherever and whenever they’re online.
Technology & EngineeringWe have the talent and capabilities that other agencies claim to have. With dozens of programmers across virtually every digital discipline, we can make even the impossible possible.
Customer EngagementWe respect the fact that customers have choices. Once we’ve acquired them, we intend to keep them. We utilize technology to develop immersive ways for customers to connect with brands, ways that mirror how people live today.
One thing that drives me crazy is when someone says, if we just give them what they want we can do it faster. I can never let that statement sit. What joy is there in doing the minimum? We have to go beyond just meeting the metric, beyond the expected.
Innovation drives my desire to do things differently. I don’t want to do what everyone else does. That’s not enough. The smashing of creative and technology creates incredible energy. The energy it takes to produce great things.
Other people have to look at your work and say, that’s made a difference for me. And then, we’re making a contribution. Because if we’re not getting the results we want, why keep doing it the same way?
That's insane. I have to do something to fix it.
While studying architecture at Carnegie Mellon University, Peter first explored how supercomputers and the visual arts can together yield ground-breaking results. He later used that knowledge to pioneer integrated 3D visualization for the design, marketing, and construction of Disney's Time Square Studios, the current floor of the New York Stock Exchange, and News Corporation's World Headquarters in Los Angeles.
In 1997, Peter founded IOMEDIA on the principle that evolving technology could be used to dramatically enhance the capacity to create stunning spatial and scientific visualizations. That led to the development of an ethos for marketers who wanted sophisticated visual communications that go beyond the usual, expected solutions.
At IOMEDIA, Peter has assembled a diverse, talented leadership team who share his passion for creating innovative solutions by combining design and technology to educate consumers, as well as to promote and market brands. The dedication to immersive media experiences through strategic partnerships are what help IOMEDIA see past conventional boundaries.
As a result, some of the world's most admired companies have collaborated with IOMEDIA, including Walt Disney Imagineering, Genentech, Bristol Myers Squibb, GE, the Rockwell Group, Coca-Cola, the New York Yankees, Turner Construction, and Ticketmaster.
I don’t look at anything I’ve done as an accomplishment. I look at it as overcoming a hurdle. Now I have a hundred more.
I went to film school and became an editor to tell stories about the human experience. Life is full of ups and downs and emotions on all levels. I enjoy the human emotional roller coaster. When I started working at IOMEDIA, I’d push the team. Let’s not just give a client the 3D image, let’s tell a story around the image. For me, the best stories are in sports – real people trying to be the hero, or the villain stopping another team’s hero story, only to create their own. Sports are essential to my life. The impossible always happens in sports because they are humans trying to be the very best, but something always has to give – somebody will have to lose.
There’s nothing better than drama like that.
Steven’s early love of film led him to study filmmaking at Emerson College, and for many years he was a television and film producer and editor. Steven joined IOMEDIA shortly after it was founded, bringing with him his knowledge and passion for storytelling and connecting the human experience to digital work.
The combination of IOMEDIA’s technological prowess and Steven’s storytelling and relationship-building proved to be a powerful mix. The result was an extraordinarily unique sales, marketing, and communication experience - the Virtual Venue™. Under Steven's watchful eye, the Virtual Venue has been attracting interest from some of the world’s premier sports brands. Today, over 70 professional and NCAA sports teams use the Virtual Venue platform developed by IOMEDIA.
Steven leveraged the success of the Virtual Venue into a groundbreaking partnership with Ticketmaster, the 3rd largest e-commerce site, forever changing how fans purchase tickets online. Now that IOMEDIA is firmly entrenched in sports, Steven is looking to expand the Virtual Venue to other unique markets such as entertainment, travel, and hospitality.
There’s new stuff happening every day, and you always want to be one step ahead. So we say how do we use these new solution sets? What do we put on these new platforms to help our clients be successful? If we don’t see anything useful, we may not use it.
We started the Delhi office in 2007 because the timelines we had didn’t support a regular 9 to 5 delivery model. We spent a while looking for the right talent, and now have about 70 plus people offering services from programming to strategy. So we’ll hand off at 6pm from New York to Delhi, and there’s no lag when we get stuff to our clients. The pace used to be slower, but now there’s something new month to month. I’m not scared of that. The faster it comes, the more responsive you get.
It’s making it more interesting as well.
Ashwan got his start by following his love of design and technology to the Sushant School of Art and Architecture in New Delhi, India. He built on that auspicious start by earning an M.S. in Informatics and Architecture from Rensselaer Polytechnic Institute. While researching the application of technology to architecture, Ashwan concentrated on Computation Intelligence and Simulation in Urban Design, publishing "Self Organizing Neural Maps in Urban Design" as his thesis.
With his unwavering focus on new technology and a desire to overcome complex situations, Ashwan consistently offers innovative custom solutions to a wide range of users and clients at IOMEDIA. In fact, leading both the R&D and the Interactive studios allows Ashwan the freedom to guide his teams to conceive, implement, and launch some of the most technically and artistically imaginative interactive and web projects in the industry. His passion and intimate knowledge of the many ways technology can enhance every experience has led to eye-opening, breakthrough solutions that have dramatically expanded the limit of what many IOMEDIA clients believe is possible.
You fascinate me…
Actually, all people do. Especially when it comes to the choices we all make concerning our health and well-being.
I've always been a student of human nature and like to think I can read people well and quickly. As technology has evolved, we have become extremely comfortable with virtual interactions. So as body language, vocal intonation, facial expressions, and decisive actions have been augmented by click-through, e-commerce, blogs and posts and tweets, I find myself more curious than ever about underlying attitudes and resulting behavior.
At IOMEDIA, we recognize the knowledge that can be gleaned from the seemingly unlimited amount of behavioral data that exists around all of us. Distilling this information and applying it in a manner that benefits our healthcare clients and their customers is our expertise.
The answer is there, if you know where to look.
Marc amassed 20 years of healthcare marketing experience, including leadership of Havas Life New York and management of some of the world’s most successful pharmaceutical products and portfolios. Fiercely competitive and guilty of perpetually seeking improvement, Marc came to a simple conclusion: healthcare advertising must change to remain relevant. And so he came to IOMEDIA.
This is not to say that Marc believes communication of healthcare product and service information is irrelevant, quite the opposite in fact, but rather that the current model of advertising and promotion undervalues the massive cultural shifts of recent years, which in turn has changed customer needs. Marc left the traditional agency world to assist pharmaceutical, biotechnology, hospital, payer, and patient advocacy organizations to better engage with each other. The goal of IOMEDIA is simultaneous success for our clients and their customers as we execute the practical application of innovative technology and behavioral data.
Marc leverages his experience in global corporate, portfolio, and brand development, cross-channel marketing, and multi-stakeholder influence to guide IOMEDIA forward in helping the healthcare industry transition from advertising to education, from promotion to support, in order to ensure value is always delivered.
I THINK MURPHY WAS RIGHT…
It's probably because I have always needed to understand how things work that I ended up as someone who lives and breathes strategy and analysis. I can remember disassembling everything from model cars, toys, motors, and in one case, a real car—all because I needed to see what made the proverbial clock tick.
That level of curiosity keeps me passionate about what we do at IOMEDIA. Strategy is driven by data and analysis; data and analysis are driven by strategy. It's the symbiotic and cyclical nature of this that keeps us striving to always do more—to find what's next—so that with a level of certainty we can predict what can, and probably will, happen.
Because if you didn't measure it, it didn't happen.
As a self-proclaimed "wealth of useless information," John's always been inspired by technology, data, and information. Even as a kid, John's favorite question was always “why?” With the advent of consumer Internet access and the digital revolution, John's desire to consume data increased exponentially, along with an obsession for finding a real-world application—turning everyone's wealth of useless information into digital ethnography. How we measure, analyze, predict, and apply information sources continues to evolve, and how that knowledge applies to our health and overall happiness continues to impact trends in both technology and our lives, broadly. And that's cool.
Working on everything, from BlackBerry to Pfizer and from soft drinks to software, John has successfully launched, developed, and managed global brands and franchises across consumer, professional, and payer audiences in healthcare, technology, consumer-packaged goods, and lifestyle products to bring programs to market that have truly had an impact. The experience John gained in shepherding these wide-ranging programs affords IOMEDIA, and our clients, the capability and freedom to create programs of the highest standard, every day.
I have a little bit of an explorer bent to me. Uncovering new technology and new ways to do things, being able to learn through those experiences and building on them, that’s a huge motivator for me. I’ve been at IOMEDIA for 12 years and I’ve done a little bit of everything. I come from an architecture background and started out doing 3D animation. Now I focus on all things office infrastructure and just getting work done.
The people here also really motivate me. That’s what I love about IOMEDIA, people are passionate—almost to a fault. But that’s cool because at the end of the day we all recognize we’re a team. We all roll up our sleeves and everyone does what is needed to get to the end goal, even if it’s not in their box.
It’s always a wild ride.
From the very beginning, Eugene’s parents indulged his love of drawing and building things, making messes, and taking things apart to see how they worked. Those experiences served him well at Carnegie Mellon, where he earned his BFA in Product Design. After designing medical promotional products, can art for Pepsi, and a host of other devices, Eugene arrived at IOMEDIA as a 3D animator.
Fortunately for IOMEDIA, Eugene never lost his love of taking things apart and putting them back together better than ever. It’s led him to be involved in just about every aspect of IOMEDIA at one time or another. He developed a logistics tool to tie construction schedules to a virtual structure in order to view a project’s development. He oversaw the studio as VP of Production, he was instrumental in opening the studio in India, and today, he’s VP of Infrastructure and IT Services.
When he’s not making sure everything at IOMEDIA is running smoothly, he’s helping his wife chase down their identical twin boys, the one thing in his life he’s more proud of than the India studio.
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